Calculation of market capacity in your city
You should estimate the approximate market volume in the city according to the table below. Knowing the population of your city, you can calculate the number of customers that use taxi companys.
Population — Taxi users (on the daily basis)
Up to 100 thousand residents — 8−10%
From 100 to 300 thousand residents — 6−7%
From 300 to 500 thousand residents — 5−6%
Over 1 million residents — 3−5%
Figure out market potential based on estimates of order volume in your city, as well as competitors' order volume. That way, you will know how many orders all taxi companies receive daily, and how many orders you can process…